Analytics in 2015: A Year in Review

Aditya Vempaty

Former Head of Marketing

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Posted on December 30, 2015

More and more people are recognizing the value of using simple, self-service analytics platforms, as demonstrated by the hundreds of millions in capital that such companies have raised this year alone.

This past year has been an exciting one for mobile analytics. More and more people are recognizing the value of using simple, self-service analytics platforms, as demonstrated by the hundreds of millions in capital that such companies have raised this year alone.

Many of these companies added integrations and features to make their service a “one-stop shop” for analytics, with predictive features being the most popular. And the app analytics space is expanding; huge companies like Facebook, Yahoo!, and Apple rolled out with their own app analytics this year.

Here are some of 2015’s most important highlights from the analytics space via Infographic:

year-in-analytics-2015

Aditya Vempaty

As the former head of marketing at Amplitude, I had the privilege of hiring and leading a fantastic team of marketers, designers, and content folks to build a marketing engine that resulted in increasing revenues by 400% in 15 months.

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